A Starter Guide to New Website SEO

Today, having a robust online presence has become essential for companies to thrive. Search Engine Optimisation (SEO) is a crucial element in ensuring your website ranks well in search engine results, driving organic traffic and enhancing brand visibility.

For newcomers diving into the SEO world, it may seem overwhelming at first. However, with the right strategies and practices, you can gradually improve your website’s SEO performance and attract more visitors.

In this guide, we’ll cover some key on-page, off-page and technical SEO tips that are ideal for beginners:

On-page SEO Tips

  1. Do Keyword Research

One of the cornerstone principles of SEO is effectively targeting relevant keywords. Your target audience is looking for a business to be a solution to their problems and they’re searching for it online! Your business is the solution they’re looking for, so it’s paramount to optimise your content with the words and terms they’re plugging into the search bar.

Perform extensive keyword research to find the terms and phrases your target audience uses to search for products, services or information related to your website. Tools like Google Keyword Planner, Ahrefs or SEMrush can assist you in discovering valuable keywords with high search volumes and low competition.

  1. Develop High-Quality Content

You’ve heard the popular phrase “content is king” and in the realm of SEO, it’s true! Creating engaging, informative and relevant content not only attracts visitors but also helps search engines understand what your website is about. Incorporate your chosen keywords naturally within your content to improve its visibility in search results.

Regularly updating your website with fresh and valuable content also signals to search engines that your site is active and authoritative.

  1. Optimise Titles and Descriptions for SEO

Craft compelling titles and meta descriptions that accurately reflect of each webpage’s content. Including relevant keywords in these elements can significantly impact your website’s click-through rate and search ranking.

Keep your titles concise, informative and engaging to entice users to click through to your website from search results.

Off-Page SEO Tips

  1. Build Backlinks

Backlinks are links from external websites that point to your website. They are critical for solidifying your website’s authority and trustworthiness in the eyes of search engines. Focus on obtaining high-quality backlinks from credible and relevant websites. You can reach out to industry influencers, guest post on authoritative blogs or participate in online directories to earn valuable backlinks.

  1. Increase Your Online Presence

Engage with your target audience on social media platforms, online forums and industry-specific websites. By actively participating in conversations and sharing valuable content, you can drive traffic to your website and enhance brand awareness. Consistent online engagement also signals to search engines that your website is active and relevant.

  1. Focus on Local SEO

For businesses targeting local customers, optimising your website for local search is essential. Claim and optimise your Google Business Profile listing, ensure your contact details are accurate and consistent across all online platforms and welcome customer reviews. Target location-specific keywords to improve your visibility in local search results and attract nearby customers.

Technical SEO Tips

  1. Make Mobile-Optimisation a Priority

With the increasing use of mobile devices, optimising your website for mobile responsiveness is critical. Ensure your website is mobile-friendly, loads quickly on smartphones and tablets and provides a seamless user experience across all devices.

Google prioritises mobile-friendly websites in its search results, making mobile optimisation a non-negotiable aspect of SEO.

  1. Increase Page Speed

There’s nothing more frustrating than a slow-loading web page. Most users don’t wait around for long before they leave your website in favour of another. Page speed plays a significant role in user experience and SEO performance. A slow-loading website can negatively impact your search rankings and deter visitors from exploring your site further.

Conduct regular speed tests using tools like Google PageSpeed Insights or GTmetrix and optimise your website’s images, code and server response times to improve loading times.

  1. Design a Logical Site Structure

A well-organised site structure not only enhances user navigation but also helps search engines crawl and index your website efficiently. Create clear and intuitive navigation menus, utilise internal linking to connect related content and categorise your webpages logically. A logical site structure improves the overall user experience and ensures search engines can easily understand and rank your content.

Closing Thoughts

Embarking on the journey of SEO for your new website can be both exciting and challenging. SEO is by no means a simple beast to tackle but by following these tips, you’ll be on the right track for your new website.

By implementing a combination of on-page, off-page and technical SEO strategies, you can steadily improve your website’s visibility, attract more organic traffic and ultimately achieve your online goals.

Remember that SEO is an ongoing process that requires consistent effort and optimisation. Stay updated on the latest trends and best practices in the ever-evolving SEO world to ensure your website continues to succeed online. Contact us for more tips from Affordable SEO Services.