It’s easy to get carried away with content marketing because there are so many wonderful ideas to try out. But how do you know that what you’re doing (as much as you enjoy it) is actually working?
If you really want your content marketing strategy to start sending leads to your door, you have to stop relying on intuition or guesswork and look at the cold, hard facts.
Here, we highlight some compelling statistics about content marketing in Australia and worldwide.
Soak Up These General Content Marketing Stats
Let’s begin with a general look at content marketing around the world and how your Aussie business can benefit from it:
- For those who think content marketing is expensive, statistics show that it costs 62% less than traditional marketing while tripling the amount of leads.
- Content marketing leaders get nearly eight times more traffic than unknown marketers.
- Also, 70% of content marketers say they can show how content marketing has improved their leads and customer engagement.
Which Type of Content Marketing Should You Use?
No matter what your goal is, you can use content marketing in various ways and leverage AI to do this. If you are still deciding whether to use blogs or not, these numbers might help your decision-making process.
- Email marketing has the potential to achieve 3600% return
- A phenomenal 90% of marketers use blogs to reach their goals.
- 96% of B2B marketers used LinkedIn to share content last year.
- 94% of marketers say personalised content boosts sales
What the Stats Reveal About Conversion Rates
Visitors mean nothing if they don’t turn into customers, right? At least, they should lead to paying customers in some way or the other, whether it’s by directly making a purchase or by referring your business to another paying client. So, if you want to know how effective content marketing is when it comes to conversion, here are the statistics:
- 58% of B2B marketers say that it was content marketing that helped them boost sales.
- 67% of marketers could trace back leads and conversions to content marketing.
- 72% of marketers said they experienced more lead generation after content marketing campaigns.
Are You Using SEO Correctly? Here’s What The Statistics Say
SEO has been a bit of a mystery for business owners. Not everyone understands how it works or what they need to do to get SEO to work for them, such as using AI in your SEO strategy. These statistics may surprise you, but they are an indication that using an SEO company to merge SEO and content is a wise move for the future of your business.
- Search engines are the starting point of 68% of all online searches. This means SEO definitely deserves your attention for business growth.
- Local SEO leads help localised searches to result in 1.5 billion location visits every month, highlighting the importance of an SEO agency to expertly lead your local SEO campaign.
- In line with the popularity of local SEO, searches including the phrase “near me” have drastically surged in recent years.
- Australian marketers have witnessed a 42% shift in demand for video and audio content.
Statistics About Paid Advertising & Social Media in AU and Beyond
When it comes to content distribution, 63% of marketing professionals use paid ads for this goal. In the B2B sector, even more marketers use paid advertising, such as Google Ads or social media advertising, to increase the reach of their content.
Businesses need to ride the social media wave and adapt their content strategies, since TikTok growth has surged by over 100% in the past two years and Instagram attracts 79% engagement when a location post is used.
- Pro tips: For video content, prioritise YouTube, as it is the most popular channel for this media. For regular social posts, try to include questions, as they attract more comments.
How Content Marketing Statistics Can Help You Plan for the Future
Looking forward, AI and interactive content are the strongest trends businesses need to be aware of. Three out of four B2B content marketers use AI tools, which means that AI is definitely an integral part of comprehensive content marketing strategies now and going into the future. Businesses in Australia who understand how AI is redefining international SEO strategy will be able to optimise SEO content for better ROI.
In Australia, 86% of marketers say they have seen an increase in demand for content, so if it’s not part of your strategy yet, ask us at Affordable SEO for help.
The numbers have spoken! Now it’s time to use this information to take your content marketing to the next level. Affordable SEO can help you identify what’s working and what to improve in your content strategy in order to secure your ideal clients. Don’t let your competitors do it before you.Reach out to us today and let’s get started.