How Voice Search has Changed SEO and Online Marketing

At this point in 2023, voice search is nothing new. In early 2008 when Siri first came out, the world of search changed. Now, voice search is used more often than regular, typed searches! From asking Alexa to find a restaurant nearby, to telling Google to add items to your grocery list, using voice search has become as easy as thought! All you need to do is voice your thoughts, and you get a response or answer to your query within seconds.

The rapid development of technology has been changing the way we search for information. Voice search is one such advancement that has impacted digital marketing strategies immensely. With voice search becoming more popular, businesses must adapt their approach to ensure they stay competitive in the market. Here’s an overview of how voice search affects digital marketing.

The Rise of Voice Search 

Voice search is a technology that allows users to perform searches using voice commands. Over the past few years, it has gained immense popularity due to its convenience and ease of use. According to a recent study, it’s estimated that over 50% of all searches will be voice-based by 2020. This means businesses must optimise for voice search to stay ahead of their competition.

How Voice Search Impacts Digital Marketing 

Voice search has had a tremendous impact on digital marketing strategies. It’s changed the way we think about key phrases and targeting, as well as SEO techniques used in content marketing. Here are some of the most important ways voice search has impacted digital marketing:

Search Queries Should Mimic Natural Language 

Voice search requires users to use natural language instead of keywords. This means businesses have to invest more time in learning about their audience and optimising content for natural phrases and keyword variations.

Keep It Local 

Voice search is used mostly for local searches, like finding a service provide nearby because that is more convenient. So it’s essential that businesses optimise their websites and content for local SEO. This includes taking advantage of local listings, reviews, and other local signals to improve visibility in search results.

Optimising Content for Voice

Another way businesses can leverage voice search is through content optimisation. This involves creating content that answers user questions and provides helpful information related to their query.

Websites Should be Mobile-Friendly 

As more users turn to voice search using mobile devices, it’s essential that businesses ensure their websites are optimised for mobile. This includes making sure the website’s design and navigation are all tailored towards a mobile-friendly experience.


Voice search is quickly becoming the preferred method of searching for information online, which means businesses must adapt their digital marketing strategies accordingly. By investing in natural language search optimisation, local SEO optimisation, voice content optimisation, and mobile-friendly websites, businesses can ensure they stay competitive in the market.