Local Service Companies: Is SEO Still Important?

Is SEO still important for local service companies? Short answer – yes! No matter how big or small your business may be, and even if you predominantly service your local community, SEO still plays a vital part in growing businesses. It’s a key part of any online marketing strategy and should be considered when creating content that will attract customers to your website.

Here are a few different strategies you can use to help increase visibility for your local service company:

Optimising Your Website for Local Search

When optimising your website for local search, you need to ensure that it is visible in the search engine results pages (SERPs) when someone types in related keywords and phrases. This means understanding which keywords are relevant to the services you provide, so that Google can show your website to potential customers who are specifically looking for what you offer. You can use online tools to help research the most popular and relevant keywords, such as Google Ads Keyword Planner. Once you have identified the right keywords, make sure to include them in your website’s content, page titles and meta descriptions.

Creating Local Content

Creating content that is targeted at a local audience can help to improve your visibility in search engine results. This could include writing blog posts that highlight the unique features of your services and how they benefit customers, or creating content about upcoming events in the area. You should also make sure to add location-specific keywords, such as “local service companies near me” or “local businesses in [location]”.

Building Links 

Link building is another important part of SEO for local service companies. This involves reaching out to other local businesses or websites and asking them to link back to your site. You can also reach out to media outlets, blogs or online communities in the area and ask them if they would be interested in featuring any content related to your services. Building backlinks is a great way to improve your visibility in local search results, as the more high-quality sites that link back to your website, the higher it will appear in the SERPs.

Local Listings and Citations

Creating local listings and citations on directories such as your business’s Google Business Profile or your local review websites similar to Yelp can also help to boost your visibility in local search results. When creating listings, make sure to include detailed and accurate information about your business, such as address, opening hours and contact details. This will help customers find you more easily and should also help with your SEO efforts.

SEO is a key part of any online marketing strategy for local service businesses. Even if your business provides products and services only to your local community, it doesn’t mean that you can’t gain from the other benefits SEO provides! By following the strategies mentioned above, you can ensure that your website stands out in the local search results and attracts more customers. Contact Affordable SEO Services today for local SEO assistance.