Using local SEO expert services on the Gold Coast can help you enhance your meta descriptions to the point where they draw in users online. A meta description is a short blurb that appears underneath search results in a Google search. It can be very helpful because it will also appear on your web pages. This copy should be brief so it doesn’t take too long to read and fits in the designated area.
When writing this copy, you should consider what interests your potential customers. Hence, you should write the content for your website and make it something a human being can understand. It should be useful to users without forcing a quick sales message.
Recently, with ever-changing trends, having a human approach to these digital elements is crucial. That’s why we’ve put together a few steps to help you get quality website traffic (i.e potential clients) like moths to a flame.
Research Your Competitors
Competing in a saturated market can be tough, but there are ways to push past the larger brands. Regardless of your industry, SERP research will help you see what works for your competitors to define what sets you apart. While looking at other market leaders for elements to follow, it is also good to see where they may fall short and provide you with an opportunity to overtake them.
For this, monitor relevant SERPs over several days, weeks, and months. Assess which meta descriptions appear in the top positions you want to rank for and see what elements they highlight. In addition, you can see which content types perform best, from call to action to keywords and placement.
Map Your Customer’s Journey
Identify your target audience’s optimal buying journey and what happens at each marketing funnel stage. Of course, the marketing funnel can vary widely depending on your target market, so sharing an exact funnel to follow here would be fruitless. So instead, target and tailor your meta descriptions according to your findings.
For example, if your audience is more prone to a direct call to action response, these need to be present, but if you see more responses from sales-directed messages, you can adjust accordingly. Your audience will shift and have unique characteristics, so you can tackle it more effectively with a skilled team to support you and tailor your messages.
Use Your Brand’s Unique Tone And Style
Every brand should have a unique tone of voice consistent with its brand identity, which is how you connect with your users and market directly. Users need to see something of themselves in the brand to feel connected to it, so you must present your persona and grab their attention with the right words.
However, each meta description should be uniquely crafted and tailored to how that tone of voice amplifies itself across the brand’s ecosystem. This is incredibly important for fashion and lifestyle brands as they need to give their audience a direct reason to connect with their offerings.
Include Keywords Your Audience Searches For
There’s an argument that Google doesn’t use keywords for ranking purposes within these short bodies of text. But when you perform SERP research, these key phrases are highlighted in the meta description and align with SEO results.
This is not conclusive evidence, but it can draw your reader to the most relevant result. If you are struggling to catch users’ eye on SERPs, even with high ranks, then you could need a fresh approach to these descriptions to make your pages more informative to users.
Further, we at Affordable SEO can help you enhance your digital marketing performance, delivering high standards and results to make your business standout. Our Google-certified experts can work with you to develop site-wide optimisation, increasing your performance across the board and getting streams of new clients. This is the team you can rely on for high-quality digital results, so you never have to worry where your next customer is coming from.
Local SEO expert services on the Gold Coast can enhance your online presence and support your optimisation. Our agency can ensure you have the help you need to succeed in your industry and market. We offer professional services with proven results on a pocket-friendly budget. Contact us today to learn more about our 30-day free trial for these essential services.