Search EngineTrends

Search EngineTrends for 2022

If you want your SEO strategy to be ahead of the curve, you need to be aware of some of the current as well as the predicted search trends. Knowing how, why, and when potential customers make Google searches can give you the insight you need when it comes to adjusting your keywords and other components of your SEO strategy.

2022 is just around the corner so let’s have a look at some of the predicted search trends for the new year!

AI to Play an Important Role

AI has steadily become more and more important when it comes to search engine optimisation, especially with the introduction of RankBrain. In 2022, we’ll definitely see AI being utilised in more innovative ways, and we’ll definitely see further technological advances in terms of both AI and SEO.

Long-Form Content

Google wants to gain your customer’s interest and garner their attention by introducing more long-form content onto your site. One way to do this is through long-form blogs, guides, FAQs etc. Make sure that you use multiple headings in order to keep your readers engaged and to allow your content to be easily scannable.

Optimised for Mobile

No matter how new you are to SEO, you should understand how important it is for your website to be mobile-friendly if you want to appear in mobile searches. More than half of all Google searches are made from mobile devices. The importance of having a mobile-friendly website will only increase throughout 2022.

Video

Web-users love consuming video content. Did you know that Youtube is the second most popular search engine? This means that brands should look into including video content on their site and even look at posting Youtube videos if they aren’t doing so already. Ensure that your videos are engaging and that they are compressed correctly and do not lengthen the average loading speeds of web pages on your site.

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