SEO Trends You Should Know: 2024 Edition

Keeping a finger on the pulse of SEO is a dynamic challenge. With search engine algorithms getting smarter and the digital environment evolving, it’s crucial for businesses to adapt their SEO strategies constantly. As we move through 2024, certain trends are becoming increasingly important and can make a significant impact on your digital presence.

Below are the trends we believe are pivotal for SEO success this year:

Remember To E-E-A-T

Expertise, Authority, and Trustworthiness (E-A-T) are not new concepts in the world of SEO, but they are certainly more pertinent than ever. In 2024, Google is placing even more emphasis on these aspects when ranking content. This means that not only do you need quality content from an expert, but you also need to ensure your site has verifiable credentials to demonstrate its expertise and the expertise of its authors.

Machine Learning And AI

SEO professionals have been talking about the impact AI and machine learning have on search for a few years, but 2024 is the year we see these technologies come into their own. The algorithms behind search engines are becoming more advanced at understanding not just the content of a page, but the intent behind a user’s query.

Greater Emphasis On Google’s Core Web Vitals

Google’s Core Web Vitals, which focus on the user experience of a website, have been a major part of SEO conversations for a few years. This year these vitals continue to grow in influence, with page speed, mobile-friendliness, and safe browsing being at the forefront. It’s no longer enough to create good content if the experience of accessing that content is subpar. Optimising for Core Web Vitals is now a critical piece of any solid SEO strategy!

Optimising For Voice Search 

Voice search is gaining in popularity, and SEO specialists need to adapt their strategies to accommodate this trend. This includes understanding how people phrase voice searches and providing the kind of conversational, succinct answers Voice Assistants like Siri, Google, and Alexa prefer to deliver.

Image And Video Optimisation

As multimedia content becomes more prominent on the web, optimising for videos and images is no longer an afterthought. This includes ensuring that these media types are included in your site structure and sitemap, and that they are tagged and described appropriately.

User-focused, Personalised Content

One-size-fits-all content is losing effectiveness. In 2024, creating personalised, user-focused content is a non-negotiable if you want to rank highly. This means understanding your audience and creating content that not only appeals to their interests, but is also customised to their stage in the buyer’s journey.

Each of these trends presents an opportunity for SEO growth and should be carefully considered when refining your strategy for the year. Remember, SEO is not a sprint; it’s a marathon, and the key to success is staying informed and being ready to adapt as the digital terrain changes. Contact us to get started in implementing these trends into your strategy for the coming year.