Are you ready to take your SEO game to the next level in 2024? With technology and search engine algorithms constantly evolving, it’s important for businesses to stay updated on the latest trends and techniques. And with a new year coming up, why not start it on the right food with a new strategy?
SEO is famously ever-changing, which is why it’s important to keep your strategy updated and according to trends regularly! In this blog, we will discuss some of the top SEO trends that you should try in order to boost your website’s ranking and drive more traffic.
E-A-T, short for Expertise, Authoritativeness, and Trustworthiness, has been a major factor in Google’s search algorithm since 2018. It has shaped how SEO is performed for countless businesses in the last few years, which means it’s not going anywhere any time soon. And if you haven’t been implementing it in your SEO strategy, then now is the perfect time to start.
In the coming months, it is predicted that E-A-T will become even more important for SEO. This means that businesses need to focus on creating high-quality and authoritative content, as well as building a strong online reputation.
In order to improve your E-A-T, you should consider getting featured on reputable websites in your industry, earning backlinks from trustworthy sources, and regularly publishing informative and relevant content on your website. Additionally, make sure to have a dedicated “About Us” page that highlights the expertise and qualifications of your team.
AI and Machine Learning
AI and Machine Learning are changing the way search engines rank websites. Google’s algorithm now uses AI to understand user intent and deliver more accurate search results. This means that businesses need to optimise their content for both keywords and user intent. With the rise in AI, it is predicted that it’ll play an even bigger role in SEO next year. Businesses should start considering implementing AI and machine learning tools to analyse data, identify patterns, and improve their overall SEO strategy.
More Emphasis on Google’s Core Web Vitals
Google’s Core Web Vitals are a set of metrics that measure the user experience of a website. They are the factors that keep your site visitors on your website, scrolling more and potentially even converting. These include loading speed, interactivity, and visual stability. Slow loading speeds and unresponsive links are frustrating, and all marketers know that if a user gets even mildly annoyed when using a website, they’re more likely to leave that site than they are to stick around and wait.
In 2024, these metrics will become more important for SEO as Google announced that they will be included in their search ranking algorithm. This means that businesses need to prioritise improving their website’s loading speed and user experience in order to rank higher on Google.
Optimising For Voice Search
With the rise of smart assistants like Alexa, Siri, and Google Assistant, voice search has become increasingly popular. It is predicted that half of all online searches will be done through voice commands in 2024, which means that businesses need to optimise their content for voice search in order to stay relevant.
To do this, you should focus on long-tail keywords and natural language phrases, such as incorporating conversational words and phrases into your content. You should also make sure your website is mobile-friendly, as most voice searches are done on smartphones!
Optimising For Image And Video
Visuals play a crucial role in engaging and attracting users to your website, and popularity in posting visuals is only growing. In 2024, we can predict that optimising for images and videos will become even more important for SEO. This means that businesses need to focus on creating high-quality visual content and optimising them with keywords.
Make sure to include alt text and captions for your images and videos. It helps with SEO, but also improves accessibility for visually impaired users.
With the amount of content available online, personalisation has become a key factor in attracting and retaining customers. In 2024, it is predicted that search engines will prioritise personalised and user-focused content in their algorithms. This means that businesses should start creating customised content for their target audience to improve their SEO.
As technology continues to advance, so does SEO. These trends will shape the way businesses optimise their websites for search engines in the next few months, and competition is getting fierce. Why not start the new year with a new strategy? There are many users out there with a problem that needs solving, and your business could be the solution they’re looking for. If you want to get ahead of the game, then implementing new strategies that are current and relevant is a great start.
Start implementing these trends now to boost your website’s ranking in 2024! Need help getting started? Contact us at Affordable SEO Services today!