In today’s digital world, having a strong online presence is crucial for any business. SEO is essential for broadening your reach online, and local SEO is great for reaching your local community. However, what is technical SEO, and why does your business’s website need it? With the majority of people turning to search engines to find products and services, it’s important to ensure that your website is visible and easily accessible.
This is where technical SEO comes into play. We’ve created a helpful guide in our blog that covers what technical SEO is and why you should implement it for your website, as well as 8 essential factors you need to remember.
What is Technical SEO?
Technical SEO refers to the process of optimising your website for search engine crawling and indexing. It involves making changes to your website’s infrastructure, code, and server settings to improve its visibility on search engines.
Why does Your Website Need to be Optimised with Technical SEO?
Having a well-optimised website can greatly benefit your business in terms of online visibility, user experience, and search engine rankings. Here are some reasons why your website needs technical SEO:
- Better Speed
One of the key factors in technical SEO is page loading speed. Search engines prefer websites that load quickly, and so do users. Slow-loading websites not only have a negative impact on user experience but also affect your search engine rankings.
- Improved Crawlability for Search Engines
A well-structured website with properly organised URLs, meta tags, and sitemaps makes it easier for search engines to crawl and index your content. This means that your website can be easily found by potential customers.
- Fewer Dead Links
Broken or dead links on a website can significantly impact its usability and credibility. Technical SEO helps identify and fix these links, improving the overall user experience.
- Little to No Duplicate Content
Duplicate content refers to identical or very similar content that appears on multiple web pages. This can confuse search engines and result in lower rankings. Technical SEO helps identify and eliminate duplicate content, ensuring that your website is seen as a credible source of information.
- Added Security
With cyber threats becoming increasingly common, website security is more important than ever. Technical SEO can help identify and fix vulnerabilities in your website’s code, making it less susceptible to cyberattacks.
- XML Sitemap Included
An XML sitemap is a file that lists all the pages on your website and helps search engines understand its structure. Having an XML sitemap ensures that all the pages on your website are properly indexed, making it easier for users to find your content.
8 Technical SEO Factors To Remember
Now that you understand the importance of technical SEO, here are eight key factors to keep in mind when optimising your website:
- Site Speed: As mentioned, a website that loads quickly is essential for both UX and search engine rankings. Make sure to regularly monitor and optimise your website’s speed.
- Mobile Optimisation: Everyone today uses a smartphone, which is why it’s significant to ensure that your website is optimised for mobile viewing. This includes having a responsive design and fast loading times on mobile devices.
- Properly Structured URLs: Use descriptive and keyword-rich URLs that are easy for both users and search engines to understand. Avoid using long, confusing URLs with random characters.
- Meta Tags: These are snippets of text that provide information about your web page to search engines. Make sure to include relevant keywords in your meta title and description for each page.
- Schema Markup: Schema markup helps search engines understand the content on your website better, allowing them to display more relevant results. Use schema markup to provide additional information about your website’s content.
- Image Optimisation: Images play a crucial role in user experience and can also help improve your search engine rankings. Make sure to optimise images by using proper file names, alt tags, and compressing them for faster loading times.
- Internal Linking: Internal links help users navigate your website and also help search engines understand its structure. Use relevant anchor text when linking to other pages on your website.
- Regular Website Audit: It’s important to regularly audit your website for any technical issues such as broken links, duplicate content, or security vulnerabilities. This will ensure that your website is always optimised and up to date.
Technical SEO is a vital part of any successful digital marketing strategy. By optimising your website with these critical factors in mind, you can improve its visibility, user experience, and search engine rankings. Make sure to regularly monitor and update your website’s technical aspects to stay ahead of the competition in today’s competitive online landscape.
Start implementing these technical SEO factors today to see an improvement in your website’s performance! For more information on how you can improve your technical SEO, reach out to our team of experts at Affordable SEO Services today. Let us help you take your business to the next level with our comprehensive technical SEO services!