YoastCon 2023 is back with a fantastic lineup of speakers who are experts in the digital marketing field, all set to impart their knowledge and skills to help you achieve your professional goals. This year’s event will be held on May 11 in Nijmegen, Netherlands. Below are the details of the speakers and their topics.
The Best of the SEO Industry
YoastCon 2023 provides a unique opportunity to enhance your SEO skills and meet the top SEO experts in the world, including the current #1 and #2 in SEO rankings, who will share their professional insights and strategies on the main stage. In addition, a Google representative will join us for a lively fireside chat. Don’t miss out on this incredible opportunity!
World Champions in SEO
Jes Scholz, Head of SEO at Ringier, and the current top-ranked SEO expert globally, will speak on “Google’s Glow Up: Why You Need To Optimise Beyond Search.” Jes will shed light on the importance of optimising beyond search and encourage attendees to focus on improving the bigger picture rather than competing for rank placement.
Jono Alderson, the head of SEO at Yoast and the #2 ranked SEO expert globally, will provide a behind-the-scenes look into Yoast SEO. Jono has extensive knowledge of how the system functions and how to maximise its potential. He will share practical advice on how to enhance website performance, implement growth strategies, prepare for future changes, and engage your audience.
The Future of Search
Joost de Valk, founder of Yoast and partner at Emilia Capital, and Marieke van de Rakt, chief growth officer at Yoast and partner at Emilia Capital, will address content producers’ and web developers’ crucial questions. They will delve into how AI has progressed significantly in recent years, making it easier to create content, websites, and code. However, the main question that needs to be addressed with each new advancement is whether it makes the web a better place.
Up Close to the Source
Thierry Muller, a member of the Google Online Platform team, will join in for a fireside conversation, discussing user experience, current online performance trends, and if WordPress users need to be concerned because it lags in performance. Additionally, Thierry will introduce some preliminary ideas on how AI could be integrated into web performance and development. You can educate yourself on Google’s efforts to assist website owners in making smart decisions, ensuring you don’t miss out on valuable insights.
Don’t miss the chance to put theory into practice with YoastCon’s workshops. Attendees can sharpen their keyword research skills or enhance their SEO copywriting in the workshops led by industry experts. Seats for these workshops are filling up quickly, so grab your YoastCon ticket and register for the workshop of your choice.
From Content And Writing To Local SEO
YoastCon 2023 is bringing together some of the brightest minds in digital marketing to share their expertise and insights. With an exciting lineup of speakers covering a range of topics, attendees can expect to learn about everything from content writing and local SEO to the latest Google algorithms and user research. The event will take place on May 11 in Nijmegen, Netherlands, and is not to be missed.
Copywriting expert Kate Toon will be discussing strategies for conversion through well-written sales pages, email campaigns, chatbots, and videos. Attendees interested in local SEO can learn from Greg Gifford, who will provide a detailed playbook outlining the precise strategies and tactics needed to dominate local search results through 2023 and beyond.
Barry Adams will share his extensive knowledge of Google’s inner workings and their algorithm for news search, which prioritises the most current and high-quality articles for users. Luke Carthy will explain how e-commerce businesses can use Google Analytics 4 (GA4) to collect custom data that can improve conversion rates and increase sales. And Els Aerts will provide valuable insights into user behaviour and improve the user experience through user research.
Miriam Schwab’s talk will examine trends that ensure WordPress remains relevant and exciting to a wider selection of users. Finally, Hannah Thorpe will focus on the SEO agency landscape, providing insight into how to set up an SEO team, tackle common problems, and what to do (and what not to do) when establishing an agency.
For those who want to put their newfound knowledge into practice, YoastCon’s workshops are an excellent opportunity to do so. Industry experts will guide you in sharpening keyword research skills or enhancing SEO copywriting. Seats for these workshops are filling up quickly, so be sure to register for the workshop of your choice after purchasing your YoastCon ticket.
YoastCon 2023 offers an ideal opportunity to advance digital marketing skills and accomplish professional objectives. Attendees can expect to learn from the top SEO specialists in the world, Google representatives, and user research experts. With workshops and networking opportunities, YoastCon 2023 is a must-attend event for anyone looking to improve their digital marketing skills and stay up-to-date with the latest industry trends.