What is Share of Voice, and How To Measure Your Business’s Online Presence

Staying visible amongst your competitors online today is essential if you want your business to succeed. Understanding and measuring your online presence is also crucial. One important metric that helps in this regard is Share of Voice (SoV). SoV allows you to assess the visibility and prominence of your brand compared to your competitors in online conversations.

What is Share of Voice?

Share of Voice represents the proportion of online conversations or discussions that mention your brand compared to your competitors. It helps you understand how much space your brand occupies in the digital landscape! This includes mentions on various platforms such as social media, blogs, forums, and news sites. The higher your SoV, the more prominent your brand is perceived to be in the online space.

Why is Share of Voice Important for your Brand?

Measuring SoV provides valuable insights into the visibility and impact of your brand’s messaging and marketing efforts. It allows you to understand how well you are connecting with your target audience and how effectively you are competing in the market. By monitoring your SoV over time, you can identify trends, measure the effectiveness of your marketing strategies, and make data-driven decisions to stay ahead of the competition.

How Is Share of Voice Calculated?

Share of Voice is calculated by dividing the total number of brand mentions by the total number of mentions for all brands in a particular industry or niche. This can be done manually, but there are a number of SoV tools available that automate this process and provide more accurate and timely results.

What are the Best Share of Voice Tools?

Some popular Share of Voice tools include Brandwatch, Sprout Social, Talkwalker, and Mention. These tools offer comprehensive analytics, real-time monitoring, and customisable reports that can help you measure and track your SoV accurately.

Tips on how to increase Share of Voice

  • Social Media Engagement: Actively engage with your audience on social media platforms by responding to comments, sharing relevant content, and participating in industry discussions.
  • Influencer Collaborations: Partner with influencers in your industry to amplify your brand’s reach and increase your SoV.
  • Content Marketing: Create valuable and shareable content that resonates with your target audience to increase brand mentions and engagement.
  • SEO Optimisation: Optimise your website and content for relevant keywords to increase your organic visibility and drive more traffic to your brand.
  • Monitor and Leverage Trends: Stay updated with the latest trends and topics in your industry and utilise them in your content and marketing efforts to increase your SoV during peak conversations.

Share of Voice provides a valuable measure of your brand’s online prominence and competitiveness. By understanding and effectively utilising this metric, you can make informed decisions to increase your visibility, engage with your audience, and stay ahead of your competitors in the digital landscape. Need help increasing your SoV? Contact Affordable SEO Services.